One of the keys to making sales is to be visible. Nobody will buy from you if they can’t find you right? Being visible is easy if you can afford the real estate and of course if people are allowed out of there homes which, let’s face it, is not a given in these days of Covid.
The trend in recent years has seen a significant move away from retail shopping and towards online shopping. In fact in 2020, over two billion people purchased goods or services online, and during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide. I don’t know of any business that wouldn’t want even a wee slice of that pie.
So how do you get seen online?
Well there is no silver bullet or one shoe approach but there is one word you will hear every time this question is asked. CONTENT.
Regularly and consistently making and posting content in the right place, at the right time and under the nose of the right audience will, over time get you the recognition you want.
But here’s the caveat. If you want good results then you need good content, however, if you want GREAT result then you’ll need GREAT content and that’s where Animation, Motion Graphics and Video shine.
Content needs to be useful, relevant to your audience, authoritative, entertaining, attractive and something worth sharing with others.
Let us know if we can help