Mashup Style

A mashup is essentially a fusion of various styles and assets. For instance, in this example, we have incorporated our own 3D characters, an alluring bokeh video for the background, and vibrant text graphics, and featuring our distinctive Chitenji (African) pattern. We have also included a screen capture from Google maps, After Effects explosions, photo images, and liquid transitions which maintain the animation’s momentum. Mashups generally break all the rules and often follow a more organic development process while still managing to deliver those key messages.  Mashups present a great opportunity to both entertain and engage.