Ethno-musicology is the scholarly study of music within its cultural and social contexts.
When learners hear a new message delivered in song in their own contemporary style they understand that the ideas in the song are not imported but arise from within, that the message is by them and for them making it much easier to assimilate.
At Dragonfly Media we have many years of field experience writing and producing authentic ethnic music on themes like “Turn around don’t drown”, “Get down low and go go go”, and Covid-19.
We work with many local songwriter and producers around the world producing high-quality, contemporary, ethnic songs that carry lifesaving messages.
We also research and develop dissemination strategies to ensure that these songs reach their intended audience.