Kinetic typography has become a very popular style due to its ability to engage the viewer.  This happens partly because of the challenge to read the words which appear often at speed and with motion.  Words may appear upside down, back to front, inside another word and in all sorts of different font styles and colours.  This means that if a viewer wants get the message then they need to pay attention.  That’s ENGAGEMENT and that’s the real goal.  We’ve added a very catchy jingle and some illustrations to help reinforce the message of Get Down Low and Go Go Go!